3 Reasons to Use Text Message Marketing Today

Posted on 10. Dec, 2011 by in Slider

  1. Text Marketing is Permission Based – Because your customer or prospect opts in to receive your messages, you are sending your marketing message to a group of folks who want to hear it. You are giving your customers what they are asking for. Your text marketing makes your customers happy, builds trust & establishes rapport with them. It’s a win-win for your business and your customers and is a powerful part of what makes text message marketing so effective.
  2. High Response Rates – A recent survey by Placecast 1020 indicates that 42% of 18-34 mobile phone owners are interested in location-based promotional material, on condition that they are given the opportunity to opt-in. Additional figures indicate that more than 93% of all texts are read within the first 24 hours, with 73% of texts read immediately. By contrast, email open rates are 3 times lower than SMS with an average response rate of 0.2%. SMS response rates can reach anywhere between 2% – 5% and more.
  3. Direct Access to Your MarketThis study revealed that three quarters of the survey respondents – including 82% of Americans – never leave home without their phones, and 36% of people across the world (42% of Americans) go as far as to say they ‘cannot live without’ their cell phone. So, not only are you sending messages to folks who asked to hear from you, the very device they receive your messages on, their mobile phone, almost never leaves their side. What other form of marketing comes close to this direct access? None!

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